Overview

Full Product Details

Author:   Dennis Meredith (Science writer and researcher, Science writer and researcher)
Publisher:   Oxford University Press Inc
Imprint:   Oxford University Press Inc
Edition:   2nd Revised edition
Dimensions:   Width: 23.60cm , Height: 2.50cm , Length: 16.00cm
Weight:   0.594kg
ISBN:  

9780197571316

ISBN 10:   019757131
Pages:   416
Publication Date:   25 October 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Foreword, Peter Agre, MD Preface Acknowledgments Introduction: Explaining Your Research Is a Professional Necessity Part I: Learning a New Communication Paradigm Chapter 1: Understanding Your Audiences Chapter 2: Plan Your Research Communication Strategy Part II: Effectively Reaching Your Peers Chapter 3: Give Compelling Talks Chapter 4: Develop Informative, Engaging Visuals Chapter 5: Create Effective Poster Presentation Chapter 6: Write Clear Research Explanations Chapter 7: Build a Quality Website Part III: Engaging Lay Audiences Chapter 8: Develop Your Lay-Level Research Communication Strategy Chapter 9: The Essential News Release Chapter 10: Craft Releases That Tell Your Research Story Chapter 11: Target Releases to Key Audiences Chapter 12: Produce Effective Research Photography Chapter 13: Produce Informative Research Videos Chapter 14: Organize Dynamic Multimedia Presentations Chapter 15: Create E-Newsletters, Podcasts, Wikis, Social Networks, Blogs, and Webinars Chapter 16: Write Popular Articles, Op-Eds, and Essays Chapter 17: Author Popular Books Chapter 18: Become a Public Educator Chapter 19: Persuade Administrators, Donors, and Legislators Part IV: Explaining Your Research Through the Media Chapter 20: Parse Publicity's Pros and Cons Chapter 21: Understand Journalists Chapter 22: Meet Journalists' Needs Chapter 23: Prepare for Media Interviews Chapter 24: Make the Interview Work for You Chapter 25: Protect Yourself from Communication Traps Chapter 26: Manage Media Relations at Scientific Meetings Chapter 27: Work with Your Public Information Officer Chapter 28: Should You Be a Public Scientist? Index

Reviews

Explaining Research is clear, engaging, well written, and thorough. Dennis Meredith does a masterful job of meeting scientists where they are by touching on what interests them, what inspires them, and what they need to know to take their scientific story beyond the ivory tower. While there are many books out there that will help scientists communicate, this book goes beyond these by providing nuts-and-bolts advice on everything from how to create presentations to how to converse with colleagues, legislators, potentials funders, and the media. -- Jeff Grabmeier, Senior Director for Research Communications, The Ohio State University

If I was a scientist, I'd want this on my desk at once. And it's got some smart perspectives for journalists like me as well. * Deborah Blum, Pulitzer Prize-winning journalist and Director of the MIT Knight Science Journalism Program *

Explaining Research is clear, engaging, well written, and thorough. Dennis Meredith does a masterful job of meeting scientists where they are by touching on what interests them, what inspires them, and what they need to know to take their scientific story beyond the ivory tower. While there are many books out there that will help scientists communicate, this book goes beyond these by providing nuts-and-bolts advice on everything from how to create presentations to how to converse with colleagues, legislators, potentials funders, and the media. -- Jeff Grabmeier, Senior Director for Research Communications, The Ohio State University

Author Information

Dennis Meredith is a veteran research communicator who spent over four decades working for major research universities such as Caltech, Cornell, MIT, Duke, and the University of Wisconsin. He has collaborated with science journalists and written well over a thousand articles and news releases on science and engineering. As a creator and developer, he helped the AAAS establish international research news service EurekAlert!. Meredith is a Fellow of the AAAS and was named Honorary Member of the Sigma Xi, The Scientific Research Society in 2012.

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