Experiential Retailing: Concepts and Strategies That Sell
Author:   Professor Pauline Sullivan (Associate Professor at Tennessee State University) ,  Professor Youn-Kyung Kim (Professor at The University of Tennessee Knoxville) ,  Professor Judith Forney (Professor at University of North Texas)
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781563673993


Pages:   480
Publication Date:   01 October 2007
Format:   Hardback
Availability:   Out of stock   Availability explained


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Experiential Retailing: Concepts and Strategies That Sell


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Overview

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

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Author:   Professor Pauline Sullivan (Associate Professor at Tennessee State University) ,  Professor Youn-Kyung Kim (Professor at The University of Tennessee Knoxville) ,  Professor Judith Forney (Professor at University of North Texas)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Dimensions:   Width: 18.70cm , Height: 3.20cm , Length: 23.50cm
Weight:   1.321kg
ISBN:  

9781563673993


ISBN 10:   1563673991
Pages:   480
Publication Date:   01 October 2007
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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