Experiential Retailing: Concepts and Strategies That Sell
Author:   Professor Pauline Sullivan (Associate Professor at Tennessee State University) ,  Professor Youn-Kyung Kim (Professor at The University of Tennessee Knoxville) ,  Professor Judith Forney (Professor at University of North Texas)
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781501364150


Pages:   480
Publication Date:   23 January 2020
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Experiential Retailing: Concepts and Strategies That Sell


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Overview

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Full Product Details

Author:   Professor Pauline Sullivan (Associate Professor at Tennessee State University) ,  Professor Youn-Kyung Kim (Professor at The University of Tennessee Knoxville) ,  Professor Judith Forney (Professor at University of North Texas)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Weight:   1.107kg
ISBN:  

9781501364150


ISBN 10:   1501364154
Pages:   480
Publication Date:   23 January 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part 1: Chapter 1: Introduction Chapter 2: Evolution of Consumption Chapter 3: Utilitarian and Hedonic Consumption Part 2: Chapter 4: Symbolic Consumption Chapter 5: Ritual Consumption Chapter 6: Sensory Consumption Chapter 7: Consumer Efficiency Part 3: Chapter 8: Entertainment Retailing Chapter 9: Thematic Retailing Chapter 10: Lifestyle Retailing Chapter 11: Value Retailing Chapter 12: Branding Chapter 13: Brand Extension Chapter 14: Strategic Alliance Chapter 15: Global Experiential Retailing

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