Overview

The new edition has been shaped by a both turbulent and exciting year. The demand for events and the delight about real experiences were huge. At the same time, war and its economic consequences have been a cause of great concern. The book collects this multitude of formats, from small but accomplished communication forums to virtual specialist conferences and captivating spatial experiences. The result is a realistic cross section of social requirements, current experience formats and difficult framework conditions. Text in English and German. AUTHOR: Katharina Stein is a specialist journalist and a connoisseur of the event design scene. In 2009 she founded eveosblog together with Henning Stein, one of the best-known and most widely read event blogs in Germany. SELLING POINTS: . Around 40 international events: real, hybrid, virtual, immersive 250 colour illustrations

Full Product Details

Author:   Katharina Stein
Publisher:   AVEdition
Imprint:   AVEdition
Dimensions:   Width: 23.00cm , Height: 2.00cm , Length: 31.00cm
Weight:   1.273kg
ISBN:  

9783899863956

ISBN 10:   389986395
Pages:   192
Publication Date:   30 August 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

DER GROSSE (AN-)STURM THE WHIRLWIND RUSH DEMAND 6 Introduction by Katharina Stein „ECHTE” BEGEGNUNGEN UND ERLEBNISSE “REAL“ ENCOUNTERS AND EXPERIENCES 8 Interview with P. Beck (atelier 522); T. Bergmann (insglück); J. Götsch (Jazzunique); S. Krebs (PHOCUS BRAND CONTACT); A. Negri & D. Mayr (zwanzigzwanzig); M. Ziegler (BLACKSPACE) PUBLIC EATRENALIN – New Dimensions of Dining 16 atelier 522 for EATRENALIN Rust / Germany Paraplyhuset – House of Wonder 24 Battle Royal Studios for H. C. Andersen Festivals Expo 2020 Dubai – The Swiss Pavilion 26 Expomobilia for Presence Switzerland – Federal Department of Foreign Affairs FDFA ENTER SCIENCE – Der Zukunftstalk 32 Kreativ Konzept for Deutsche Forschungsgemeinschaft e. V. (DFG); Bundeskunsthalle / Kunst- und Ausstellungshalle der Bundesrepublik Deutschland GmbH (KAH) Expo 2020 Dubai – The Netherlands Pavilion 36 Expomobilia for Ministerie van Economische Zaken & Klimaat / Rijksdienst voor Ondernemend Nederland (RVO) 100 Jahre R+V – #missionmiteinander 42 onliveline for R+V Allgemeine Versicherung Ada Lovelace Festival 46 STAGG&FRIENDS for ada Learning Kazakhstan Pavilion Main Show – „Unlimited Space“ 50 insglück for Kazakhstan QazExpoCongres CONSUMERS Hendrick’s Gin “Neptunia” X OMR 2022 58 zwanzigzwanzig for William Grant & Sons Deutschland Die Upcycling Bude 64 STAGG&FRIENDS for Henkel Peugeot 408 Unexpected Experience Pop-up Tour 2022 68 VOSS+FISCHER for Peugeot Deutschland FRIENDS Schnapsideen & Brototypen 74 Kai Janssen / Jörg Sellerbeck for Chris Cuhls Medienproduktionen Powerbar Sparks – Co-Created Experience / How to Hustle 80 STAGG&FRIENDS for Active Nutrition International 175 Years of Siemens 84 Siemens for Siemens PRESS Genesis GV 80 Coupé Reveal 90 BLACKSPACE for Genesis Motor Company #FutureReady: Audi Strategy Journey 94 AUDI AG for AUDI AG PARTNERS eBay Open 2022 100 insglück for eBay imprfct space 104 Jazzunique for Jazzunique Vodafone Sales Kick-offs 22 110 insglück for Vodafone EMPLOYEES BEYOND DUALITY 116 PHOCUS BRAND CONTACT for PHOCUS BRAND CONTACT Future Customer Journey Convention 2022 122 Bruce B. for Mercedes-Benz DACHSER GLC & DFC 2022 126 onliveline for DACHSER LEAD THE BEAT – IT’S IN THE MIX 132 Brand Concepts for Pfizer Deutschland Lufthansa B787 Roll-in Event 136 Eisele Communications for Lufthansa German Airlines 100 Jahre R+V – anniversary event 140 onliveline for R+V Allgemeine Versicherung EXPERTS CAPAROL PowerTour “The Power of Surface” 146 VOSS+FISCHER for CAPAROL CES 2023 Virtual Showroom 150 NXP Semiconductors Germany; SOLIDSENSE for NXP Semiconductors Germany Dürr Open House 2021 154 what when why for Dürr Systems Alexion aHUS VR 158 onliveline for Alexion Pharma Germany CES 2023 eScooter 162 NXP Semiconductors Germany; SOLIDSENSE for NXP Semiconductors Germany Fendt 700 Vario Launch Event 166 VOK DAMS for AGCO Dürr NEXT.assembly Innovation Summit 2022 170 what when why for Dürr Systems Start-up BW Summit 2022 174 pulsmacher for Ministry of Economic Affairs, Labour and Tourism Baden-Württemberg STUDENT PROJECTS VOLAR 180 University of Applied Sciences Kaiserslautern Masterclass Virtual Design for University of Applied Sciences Kaiserslautern Masterclass Virtual Design; Leon Löwentraut [in‘stiŋkt] 186 Celina Hank / Teresa Wimbauer for Technical University of Applied Sciences Würzburg- Schweinfurt, Faculty of Design DIVERSITÄT BRAUCHT KRAFT UND VERBÜNDETE DIVERSITY REQUIRES STRENGTH AND ALLIES 190 Interview with Katharina Path, Women in Events D.A.CH. IMPRESSUM IMPRINT

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Katharina Stein is a specialist journalist and a connoisseur of the event design scene. In 2009 she founded eveosblog together with Henning Stein, one of the best-known and most widely read event blogs in Germany.

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