Overview

Beverly Serrell and Katherine Whitney cover the essentials of the processes of exhibit label planning, writing, design, and production. In this third edition, Serrell’s classic guide to writing interpretive exhibit labels is updated to include new voices, current scholarship and the unique issues the museum field is grappling with in the 21st century. With high quality photographs and new sections, this edition is more accessible and easier to use for all museum professionals, from label writers to museum directors to exhibit designers.

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9781538160459

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Reviews

In this third edition, Beverly Serrell and Katherine Whitney remind me of what's important and challenge me to do better--with humor, humility, and references to the great work colleagues have done creating and evaluating exhibit interpretation. This book provides inspiration, examples and connections to other museum colleagues and organizations who have navigated similar interpretive labyrinths. I can't imagine working without it by my side and on my team. Real objects and phenomena are the great differential asset of the museographic language and what gives uniqueness to an exhibition. However, written language --properly used-- is also an essential support for an exhibition with communicative capacity. This new edition consolidates the relevance of a completely essential book in this aspect. This latest edition of Exhibit Labels serves as the perfect antidote to those who claim, ""Nobody reads the labels!"" Serrell and Whitney, through wonderful illustrated examples and pithy, actionable tips, inspire everyone who works for, or with, museums to craft labels that everyone will want to read!

"In this third edition, Beverly Serrell and Katherine Whitney remind me of what's important and challenge me to do better--with humor, humility, and references to the great work colleagues have done creating and evaluating exhibit interpretation. This book provides inspiration, examples and connections to other museum colleagues and organizations who have navigated similar interpretive labyrinths. I can't imagine working without it by my side and on my team. Real objects and phenomena are the great differential asset of the museographic language and what gives uniqueness to an exhibition. However, written language --properly used-- is also an essential support for an exhibition with communicative capacity. This new edition consolidates the relevance of a completely essential book in this aspect. This latest edition of Exhibit Labels serves as the perfect antidote to those who claim, ""Nobody reads the labels!"" Serrell and Whitney, through wonderful illustrated examples and pithy, actionable tips, inspire everyone who works for, or with, museums to craft labels that everyone will want to read!"

"In this third edition, Beverly Serrell and Katherine Whitney remind me of what's important and challenge me to do better--with humor, humility, and references to the great work colleagues have done creating and evaluating exhibit interpretation. This book provides inspiration, examples and connections to other museum colleagues and organizations who have navigated similar interpretive labyrinths. I can't imagine working without it by my side and on my team. --Jenny-Sayre Ramberg, Newsline Editor, Exhibition Real objects and phenomena are the great differential asset of the museographic language and what gives uniqueness to an exhibition. However, written language --properly used-- is also an essential support for an exhibition with communicative capacity. This new edition consolidates the relevance of a completely essential book in this aspect. --Guillermo Fernandez, Museographic project consultant, Spain. This latest edition of Exhibit Labels serves as the perfect antidote to those who claim, ""Nobody reads the labels!"" Serrell and Whitney, through wonderful illustrated examples and pithy, actionable tips, inspire everyone who works for, or with, museums to craft labels that everyone will want to read! --Paul Orselli, Chief Instigator, POW! (Paul Orselli Workshop, Inc.) In this third edition, Beverly Serrell and Katherine Whitney remind me of what's important and challenge me to do better--with humor, humility, and references to the great work colleagues have done creating and evaluating exhibit interpretation. This book provides inspiration, examples and connections to other museum colleagues and organizations who have navigated similar interpretive labyrinths. I can't imagine working without it by my side and on my team. Real objects and phenomena are the great differential asset of the museographic language and what gives uniqueness to an exhibition. However, written language --properly used-- is also an essential support for an exhibition with communicative capacity. This new edition consolidates the relevance of a completely essential book in this aspect. This latest edition of Exhibit Labels serves as the perfect antidote to those who claim, ""Nobody reads the labels!"" Serrell and Whitney, through wonderful illustrated examples and pithy, actionable tips, inspire everyone who works for, or with, museums to craft labels that everyone will want to read!"

"In this third edition, Beverly Serrell and Katherine Whitney remind me of what's important and challenge me to do better--with humor, humility, and references to the great work colleagues have done creating and evaluating exhibit interpretation. This book provides inspiration, examples and connections to other museum colleagues and organizations who have navigated similar interpretive labyrinths. I can't imagine working without it by my side and on my team. --Jenny-Sayre Ramberg, Newsline Editor, Exhibition Real objects and phenomena are the great differential asset of the museographic language and what gives uniqueness to an exhibition. However, written language --properly used-- is also an essential support for an exhibition with communicative capacity. This new edition consolidates the relevance of a completely essential book in this aspect. --Guillermo Fernandez, Museographic project consultant, Spain. This latest edition of Exhibit Labels serves as the perfect antidote to those who claim, ""Nobody reads the labels!"" Serrell and Whitney, through wonderful illustrated examples and pithy, actionable tips, inspire everyone who works for, or with, museums to craft labels that everyone will want to read! --Paul Orselli, Chief Instigator, POW! (Paul Orselli Workshop, Inc.)"

Author Information

Beverly Serrell has been an exhibition and evaluation consultant with art, history, natural history, and science museums, as well as zoos and aquariums. She was previously head of a museum education department for eight years, and worked as a high school science teacher and a research lab technician. Serrell holds an MA in science teaching in informal settings and a BS in biology. In 1995, she was a guest scholar at the J. Paul Getty Museum and has received two National Science Foundation grants to conduct research on visitor behavior in museum exhibitions. She has been a frequent museum visitor all her life. Katherine Whitney is a museum consultant specializing in exhibit development and label writing. Her work has taken her into art, science, history and children’s museums, as well as zoos and aquariums. She is particularly interested in how families engage with museums and has written about her own family’s experiences. Whitney has an MA in Museum Studies and a BA in Art History.

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