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9781442249042

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Improving a classic seems a contradiction in terms, but Beverly Serrell has done it with this revised edition of Exhibit Labels. Her chapters on audience in particular are informed by the nearly two decades of visitor research published since the first version, providing robust support for her recommendations. And the new and varied case studies offer practical examples of how museums are creating and utilizing contemporary approaches such as multilingual labels and digital interpretive devices. --Gretchen Jennings, museum blogger and former editor of Exhibitionist, journal of the National Association for Museum Exhibition

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Since 1979, Beverly Serrell has been an exhibit and evaluation consultant with art, history, natural history, and science museums, as well as zoos and aquariums. Before then, she was head of a museum education department for eight years, and had shorter stints as a high school science teacher and a research lab technician. Serrell holds an MA in science teaching in informal settings and a BS in biology. In 1995, she was a guest scholar at The J. Paul Getty Museum and has received two National Science Foundation grants to conduct research on visitor behavior in museum exhibitions. She has been a frequent museum visitor all her life.

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