Overview

Don't buy another exhibit display until you read this book! Stop wasting money on displays that aren't effective, or worse yet, could damage your company brand. Inside this guide, you'll discover how you can: - Avoid the most common -- and not always obvious -- mistakes in exhibit design - Craft a memorable and effective theme - Speak your audience's language and give them what they want - Create a multisensory experience that exceeds expectations and connects with attendees on an emotional level - Get all design elements in place to make your booth a success Exhibit Design That Works is for any exhibitor seeking better results from their trade show investment -- whether you're a rookie starting from the beginning or a long-time veteran wanting to up your game. Free Bonus Materials Online, including downloadable checklists, audio interviews, photos or links to case studies, and more. Details inside the book! The YES: Your Exhibit Success series provides exhibitors with tools to create a client-attracting, buzzworthy booth without breaking the bank.

Full Product Details

9780971290563

Table of Contents

Reviews

Tired of wondering how to execute the perfect trade show experience? Wonder no more! This is the perfect handbook for exhibit theme and design. I wish I had access to it when I was a first-time exhibitor. Marlys takes a fresh and simple look at trade show exhibiting. Whether you are a first-time exhibitor or an industry pro, you will certainly find value within these pages. Matt Wish, US Sales, Duo Display Are you looking for a quick read to get answers to your exhibit design questions? Then look no further. This book is easy to navigate and digest. Elizabeth R. Besser, Former Convention Manager for BTC Exhibit Hall Since [trade shows] are expensive -- it is beneficial to take the time BEFORE the show to get all your ducks in a row and be as effective as you can be with a plan of action and the research behind your actions -- starting with this book. Karin Roberts, Director of Marketing, The Tradeshow Network Marketing Group Some exhibitors think they can figure out exhibiting all by themselves. But why waste valuable time with a learning curve when you can learn from an expert? Bev Gray, President & CEO, Exhibit Edge When I was new in the exhibits business my learning was accelerated by reading Build a Better Trade Show Image by Marlys Arnold. I was amazed how much information was in that book that applied to real world situations I was experiencing ... I'm expecting this book to further increase my understanding of what makes a great trade show booth and experience. I can only say do yourself a favor -- after you read Exhibit Design That Works, read Marlys' other book, and take advantage of what is available in the Exhibit Marketers Cafe. Get to 'YES -- Your Exhibit Success' with what she has to offer. Don Jalbert, President, Exhibit Associates Inc.

"""Tired of wondering how to execute the perfect trade show experience? Wonder no more! This is the perfect handbook for exhibit theme and design. I wish I had access to it when I was a first-time exhibitor. Marlys takes a fresh and simple look at trade show exhibiting. Whether you are a first-time exhibitor or an industry pro, you will certainly find value within these pages."" Matt Wish, US Sales, Duo Display ""Are you looking for a quick read to get answers to your exhibit design questions? Then look no further. This book is easy to navigate and digest."" Elizabeth R. Besser, Former Convention Manager for BTC Exhibit Hall ""Since [trade shows] are expensive -- it is beneficial to take the time BEFORE the show to get all your ducks in a row and be as effective as you can be with a plan of action and the research behind your actions -- starting with this book."" Karin Roberts, Director of Marketing, The Tradeshow Network Marketing Group ""Some exhibitors think they can figure out exhibiting all by themselves. But why waste valuable time with a learning curve when you can learn from an expert?"" Bev Gray, President & CEO, Exhibit Edge ""When I was new in the exhibits business my learning was accelerated by reading Build a Better Trade Show Image by Marlys Arnold. I was amazed how much information was in that book that applied to real world situations I was experiencing ... I'm expecting this book to further increase my understanding of what makes a great trade show booth and experience. I can only say do yourself a favor -- after you read Exhibit Design That Works, read Marlys' other book, and take advantage of what is available in the Exhibit Marketers Caf�. Get to 'YES -- Your Exhibit Success' with what she has to offer."" Don Jalbert, President, Exhibit Associates Inc."

Tired of wondering how to execute the perfect trade show experience? Wonder no more! This is the perfect handbook for exhibit theme and design. I wish I had access to it when I was a first-time exhibitor. Marlys takes a fresh and simple look at trade show exhibiting. Whether you are a first-time exhibitor or an industry pro, you will certainly find value within these pages. Matt Wish, US Sales, Duo Display Are you looking for a quick read to get answers to your exhibit design questions? Then look no further. This book is easy to navigate and digest. Elizabeth R. Besser, Former Convention Manager for BTC Exhibit Hall Since [trade shows] are expensive -- it is beneficial to take the time BEFORE the show to get all your ducks in a row and be as effective as you can be with a plan of action and the research behind your actions -- starting with this book. Karin Roberts, Director of Marketing, The Tradeshow Network Marketing Group Some exhibitors think they can figure out exhibiting all by themselves. But why waste valuable time with a learning curve when you can learn from an expert? Bev Gray, President & CEO, Exhibit Edge When I was new in the exhibits business my learning was accelerated by reading Build a Better Trade Show Image by Marlys Arnold. I was amazed how much information was in that book that applied to real world situations I was experiencing ... I'm expecting this book to further increase my understanding of what makes a great trade show booth and experience. I can only say do yourself a favor -- after you read Exhibit Design That Works, read Marlys' other book, and take advantage of what is available in the Exhibit Marketers Cafe. Get to 'YES -- Your Exhibit Success' with what she has to offer. Don Jalbert, President, Exhibit Associates Inc.

Author Information

As an exhibit marketing strategist, Marlys Arnold combines image expertise and real-world marketing experience with a passion for trade shows. She's not only been an exhibitor, but also the organizer of several expos and events. This unique perspective of the industry allows her to share new insights with both beginning and experienced exhibitors. She has led workshops for thousands of exhibitors at all types of events ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in trade show industry magazines and business publications, and she's been interviewed on both traditional and online broadcasts. Marlys enjoys being an educator and advocate for exhibit marketers' success and assisting with their trade show makeovers. She writes the TradeShowTips Online e-zine, hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and the ExhibitorEd Success System. She's also the founder of the Exhibit Marketers Cafe, an online education community, and is a member of the International Association of Exhibitions & Events (IAEE).

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