Overview

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

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9781631576751

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Reviews

This book is a deep, rewarding dive into one of the thorniest challenges confronting organizations today--how to create and sustain effective internal communications in a dynamic, fast-changing and increasingly uneasy global world ... It's a terrific resource for professionals hunting best practices and data-backed strategies and tactics to enhance internal communications, and for academics seeking theoretical explanations, measurement approaches and validated survey questions for internal communications research. It belongs on the must-have list.--Bruce K. Berger, PhD, Professor Emeritus, University of Alabama, and former CCO, Whirlpool Corporation

Author Information

Dr. Rita Linjuan Men, PhD, APR, is an assistant professor of public relations at the University of Florida. She conducts research on internal communication, employee engagement, leadership, and social media communications. She has published over 30 articles in leading refereed journals and books and has received numerous awards and grants for her work. Dr. Men is an Arthur W. Page Legacy Scholar, a Plank Center for Leadership in Public Relations Scholar and a winner of the Institute for Public Relations' Ketchum Excellence in Public Relations Research Award.

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