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9783030643324

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At the beginning of his academic career, Prof. Quirk spent six years in educational research at The American Institutes for Research and Educational Testing Service. He then taught Social Psychology, Educational Psychology, General Psychology, Marketing, Management, and Accounting at Principia College, and is currently a Professor Emeritus of Marketing in The Walker School of Business & Technology at Webster University based in St. Louis, Missouri (US) where he taught Marketing Statistics, Marketing Research, and Pricing Strategies. He has written over 60 textbook supplements in Marketing and Management, published over 20 articles in professional journals, and presented over 20 papers at professional meetings. He holds a BS in Mathematics from John Carroll University, both an MA in Education and a PhD in Educational Psychology from Stanford University, and an MBA from The University of Missouri-St. Louis.

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