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9783319289847

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At the beginning of his academic career, Prof. Tom J. Quirk spent six years in educational research at The American Institutes for Research and Educational Testing Service.  He then taught Social Psychology, Educational Psychology, General Psychology, Marketing, Management, and Accounting at Principia College, and is currently a Professor of Marketing in the George Herbert Walker School of Business & Technology at Webster University based in St. Louis, Missouri (USA) where he teaches Marketing Statistics, Marketing Research, and Pricing Strategies.  He has written 60+ textbook supplements in Marketing and Management, published 20+ articles in professional journals, and presented 20+ papers at professional meetings.  He holds a B.S. in Mathematics from John Carroll University, both an M.A. in Education and a Ph.D. in Educational Psychology from Stanford University, and an M.B.A. from The University of Missouri-St. Louis. Simone Cummings joinedthe Walker School at Webster University in 2013 as an associate professor of management, teaching finance and statistics courses in the Master of Health Administration program. Prior to joining the Walker faculty, she worked for a number of hospitals, including Barnes-Jewish Hospital, St. Louis Regional Hospital and Columbia Hospital for Women in Washington, D.C. She has also held faculty positions at Simmons College in Boston and Washington University in St. Louis. Cummings received an undergraduate degree in Business Administration from Washington University, a master’s degree in Health Administration from the Health Administration Program of the Washington University School of Medicine, and a doctorate in Health Policy and Administration from the University of North Carolina at Chapel Hill. She currently serves on the Missouri Baptist Institutional Review Board and is active in a variety of local civic organizations.

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