Awards

• Winner of Choice Outstanding Academic Title 2018

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9781498546270

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Often maligned for being seemingly obsessed, what drives the sports fan and what it means to be one is surprisingly little understood. This new collection of original research edited by Andy Billings and Kenon Brown is an important work that explores the enigma of fandom in new and insightful ways, examining key questions behind the psychology of fanship identification, the challenges of measuring different flavors of fanship, and the complexities that sometimes makes fanship dysfunctional or problematic. -- Lawrence A. Wenner, Loyola Marymount University

Often maligned for being seemingly obsessed, what drives the sports fan and what it means to be one is surprisingly little understood. This new collection of original research edited by Andy Billings and Kenon Brown is an important work that explores the enigma of fandom in new and insightful ways, examining key questions behind the psychology of fanship identification, the challenges of measuring different flavors of fanship, and the complexities that sometimes makes fanship dysfunctional or problematic. -- Lawrence A. Wenner, Loyola Marymount University By providing an understanding of the key foundations of sports fandom and identification, the perceptions and behaviors fans display toward teams and athletes, and how technology and innovations are impacting the contemporary sports fan, Billings and Brown have created an excellent resource for anyone who has an interest in the fascinating, ever-expanding array of behaviors that sports fans exhibit. The readings in this book provide thought provoking concepts and findings that will help drive forward our knowledge of sports fans. -- John S. W. Spinda, Clemson University

Author Information

Andrew C. Billings is Ronald Reagan Chair of Broadcasting and director of the University of Alabama Program in Sports Communication. Kenon A. Brown is assistant professor of public relations at The University of Alabama.

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