Overview

The guide features over 500 questions, with answers that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities. The book answers questions such as: ""A lot of PR is just about wining and dining, isn't it?"", ""Don't journalists fix the news anyway?"" and ""Do publicity stunts have any value?"", amongst others.

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9780749439255

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Reviews

"""The competence of the author shines through...very, very clearly written, lots of interesting analysis."" Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School and Business Research Leader, IBM Business Consulting"

""The competence of the author shines through...very, very clearly written, lots of interesting analysis."" Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School and Business Research Leader, IBM Business Consulting

The competence of the author shines through...very, very clearly written, lots of interesting analysis. Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School and Business Research Leader, IBM Business Consulting

Author Information

Anthony Davis is a writer, consultant and lecturer specializing in marketing and business communications. He has lectured extensively on PR and trained non-marketing managers and professionals in PR and marketing. He has created and operated successful PR programmes in the private and not-for-profit sectors and has advised numerous SMEs. An experienced broadcaster, Anthony contributes regularly to the business press and gives lectures, talks and workshops to numerous trade associations and business groups, at several universities and for various professional examinations.

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