Overview

This book aims to be an in-depth guide on everything you need to know about Brand Partnerships - one of the fastest-growing marketing techniques of the 21st century. Brand Partnerships are now widely recognised as a highly effective and engaging growth marketing technique for all businesses, from start-ups to global firms. Businesses all agree that collaboration leads to growth and innovation. Spotify, Paypal, EasyJet and Uber are all taking advantage of the power of Brand Partnerships. This book explains what Brand Partnerships are, and describes the many types, including a whole load of examples, as well as how to take advantage of each of them for your business. I have over 15 years of experience working for U.K. start-ups and FTSE 250 companies, growing their affiliate and partnership channels. Over the years I've worked on countless Brand Partnerships. This book aims to provide you with real-life insights that I've experienced over the years to help you set-up your own Brand Partnerships, and I've packed it full of examples! It's split into 8 chapters... What are Brand Partnerships? What are the 10 types of Brand Partnerships? There are actually 3 core types! Examples of Brand Partnerships Difference between Affiliate Marketing and Brand Partnerships How to decide which partners to work with Why are Brand Partnerships are so lucrative yet so difficult for others? And how to succeed at them! How to analyse a Brand Partnership both online and offline

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