Overview

A cornucopia of marketing ideas and insights, this guide offers highly successful marketing secrets from top program directors, and is filled with suggestions designed to guarantee a program's success--e.g., how to attract more students, increase revenues and satisfy the board, utilize inexpensive in-house PR and advertising resources, and get that Madison Avenue look on promotional materials. Features What's worked for ... sections (that list and highlight the key points in the successful marketing strategies of specific institutions) and sample advertisements and press releases for paralegal programs. KEY TOPICS: Who Is Your Target Market? Quality Training. Analyzing the Current Market. How to Reach Your Target Market. The Value of PR Events. Trade Shows. Advertising. Six Top Marketing Opportunities for Paralegal Schools. On-Line/Distance Learning. Specialty Marketing. Customer Service. Paralegal Education Issues. MARKET: For Paralegal program administrators.

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