Overview

'I once got together all my top people, and asked each one 'Who do you report to?',"" writes legendary businessman S. Daniel Abraham. ""And everybody gave the obvious answer, 'I report to Joe,' 'I report to Danny.' And I said to them, 'You're all wrong, you all report to the consumer. That's who we report to, that's who we work for'."" In I Work for You, Abraham imparts this and several other crucial lessons about business, life and the underpinnings of success. From selling and marketing strategies, to the lessons taught by war, and Abraham's dedicated search for peace, this fascinating business memoir reveals a businessman unlike any other. Abraham vividly recalls life experiences including: growing up in a Jewish family in Long Beach, New York, and his first taste of entrepreneurship putting out his own newspaper as a teenager fighting in World War II and turning his focus to making the world a better place as a result joining the family business, and learning about tenacity and achievement, selling such inventions as Slim-Mint Gum, San-Cura itch cream, and Gas-Tabs developing Slim-Fast, exploring new avenues of marketing, making use of celebrity endorsements, and ultimately selling Slim-Fast to Unilever for 2.3 billion relentlessly working behind-the-scenes to help further the peace process in the Middle East Throughout I Work for You, Abraham emphasizes the importance of a strong work ethic, good family values, hard work, and honesty; touches on the importance of faith and trust to attain goals; and shares the lessons that he has learned over his storied career to create a successful and worthy life.

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9781458758460

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