Awards

• Commended for Axiom Business Book Awards (Advertising/Marketing) 2012

Overview

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: -Creating and delivering superior customer value -Incorporating and establishing a board of directors early on -Founding a merchandising division -Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls ""strategic improvisation"" -- the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD will show you how they did it -- and what your business can learn from their long, strange trip.

Full Product Details

9780446583794

Table of Contents

Reviews

Strategic improvisation - planning and doing simultaneously - as presented by Barnes and illustrated by the Grateful Dead is what all successful entrepreneurs do...and is what all businesses must do to survive in today's turbulent times. This is just one of the surprising yet practical lessons that make EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD a first-rate business book. --Wayne as H. Wayne Huizenga, Chairman, Huizenga Holdings, Inc

Barry barnes deftly shows how the magic and authenticity of the Grateful Dead transcends its musical prowess, providing invaluable insights into how successful organizations thrive. --William D. Cohan, New York Times bestselling author of Money and Power and House of Cards

Strategic improvisation - planning and doing simultaneously - as presented by Barnes and illustrated by the Grateful Dead is what all successful entrepreneurs do...and is what all businesses must do to survive in today's turbulent times. This is just one of the surprising yet practical lessons that make EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD a first-rate business book. - Wayne as H. Wayne Huizenga, Chairman, Huizenga Holdings, Inc

Author Information

Barry Barnes is a professor at Nova Southeastern University in Florida.

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