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9781912785698

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The exact book I need when I want to get my creative juices flowing! -- Lulu Mayo, illustrator We're all creative and this book shows us how to unlock that creativity in an entertaining and fun read -- Tabish Khan, art critic

The exact book I need when I want to get my creative juices flowing! -- Lulu Mayo, illustrator We're all creative and this book shows us how to unlock that creativity in an entertaining and fun read -- Tabish Khan, art critic We're all creative and this book shows us how to unlock that creativity in an entertaining and fun read -- Tabish Khan, art critic, Londonist

Author Information

Guy Armitage is a respected creativity expert and founder and CEO of Zealous, a London-based creativity start-up. He has worked with thousands of artists and institutions across film, TV, art, music, performance, design and gaming, in the UK and around the world. Guy was voted the Guardian’s Creative Entrepreneur of 2013. Through his unique experiences, Guy has evolved to balance his creativity with sound business knowledge. He has an MSc in Artificial Intelligence. In his spare time he codes, takes still photographs and has won the Tate Modern Hackathon in partnership with Ai WeiWei.

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