Overview
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: all-new examples, tools, resources; an updated step-by-step writing framework; added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today); the same witty and practical how-to approach; how to attract and retain customers with stellar online communication; how to choose your words well, sparingly, and with honest empathy for your customers; best practices and ideas for crafting credible, trustworthy content; and more. Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.
Full Product Details
Author: Ann Handley ,
Ann Handley ,
Carolyn Jania
Publisher: Ascent Audio
Imprint: Ascent Audio
Edition: Unabridged edition
ISBN: 9798212516129
Publication Date: 14 March 2023
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Author Information
Ann Handley is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter. She is the world's first chief content officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally. Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don't hold that against her. Ann Handley is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter. She is the world's first chief content officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally. Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don't hold that against her. Carolyn Jania is an LA-based actor/singer/writer/improviser. She is an alum of The Groundlings Sunday Company, where she has done extensive comedy character work. Paired with her classical theater training (BA in theater from Butler University), she loves variety in her narration projects. Her passion is writing and performing original comedy songs for her comedy pop band, Schmab. She records and edits from her home studio.
