Overview
Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content Build loyalty programs that turn satisfied customers into enthusiastic advocates Nurture profitable customers while pruning those who sap time and money Inject authenticity into social media communications (and decipher once and for all what that actually really means!) Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
Full Product Details
Author: Noah Fleming ,
Noah Fleming ,
Walter Dixon
Publisher: Gildan Media Corporation
Imprint: Gildan Media Corporation
Edition: Unabridged edition
ISBN: 9798200617081
Publication Date: 01 February 2015
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Reviews
""Evergreen is a masterclass in customer greatness. Noah shows how to create incredible returns by keeping your customers and clients indefinitely. We all know it's not 'business as usual' anymore, and after reading Evergreen, you'll be ready to thrive in the modern business environment."" -- ""Lewis Howes, author of The School of Greatness"" ""Noah has woven together memorable examples, detailed common sense, and an innate understanding of what makes a business thrive. Hunting for new customers wherever you can find them doesn't make a whole lot of sense."" -- ""Seth Godin, author of All Marketers Are Liars"" ""The lessons are solid and thought-provoking and should prove a genuine eye-opener for many business owners and managers."" -- ""Publishers Weekly""
"""Evergreen is a masterclass in customer greatness. Noah shows how to create incredible returns by keeping your customers and clients indefinitely. We all know it's not 'business as usual' anymore, and after reading Evergreen, you'll be ready to thrive in the modern business environment."" -- ""Lewis Howes, author of The School of Greatness"" ""Noah has woven together memorable examples, detailed common sense, and an innate understanding of what makes a business thrive. Hunting for new customers wherever you can find them doesn't make a whole lot of sense."" -- ""Seth Godin, author of All Marketers Are Liars"" ""The lessons are solid and thought-provoking and should prove a genuine eye-opener for many business owners and managers."" -- ""Publishers Weekly"""
Author Information
Noah Fleming is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. He helps clients dramatically increase their sales, multiply their profits, and maximize customer value. He has been routinely quoted and mentioned in publications like Forbes, the New York Times, Reuters, and more. Fleming is also member of Alan Weiss' Mentorship Program and Growth Cycle, two highly respected and world-renowned programs dedicated to the refinement of advanced consulting skills. Noah Fleming is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. He helps clients dramatically increase their sales, multiply their profits, and maximize customer value. He has been routinely quoted and mentioned in publications like Forbes, the New York Times, Reuters, and more. Fleming is also member of Alan Weiss' Mentorship Program and Growth Cycle, two highly respected and world-renowned programs dedicated to the refinement of advanced consulting skills. Walter Dixon is a broadcast media veteran of more than twenty years' experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children's stories.
