Events und E-Commerce: Kundenbindung und Markenführung im Internet
Author:   Peter F. Stephan
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:  

9783540661948


Pages:   418
Publication Date:   26 July 2000
Format:   Paperback
Availability:   In Print   Availability explained
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Events und E-Commerce: Kundenbindung und Markenführung im Internet


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Overview

Der digitale Marktplatz Internet bietet neue Moglichkeiten der Kundenbindung und Markenfuhrung. Das Buch stellt Konzept, Asthetik und Technik innovativer Kampagnen in zahlreichen Fallstudien dar. Praktiker und Konzeptioner finden hier erstmals umfangreiches Anschauungsmaterial, ""best practice""-Beispiele und spannende Ausblicke auf die Trends im Wachstumsmarkt Corporate Communication.

Full Product Details

Author:   Peter F. Stephan
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Dimensions:   Width: 15.50cm , Height: 2.20cm , Length: 23.50cm
Weight:   0.760kg
ISBN:  

9783540661948


ISBN 10:   3540661948
Pages:   418
Publication Date:   26 July 2000
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

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