Events MISmanagement: Learning from failure
Author:   Tim Brown (Programme Leader and Senior Lecturer for Events Management and the Senior University Teaching Fellow, Chester Business School, Chester University, UK) ,  Phil Higson (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management, Chester Business School, Chester University, UK) ,  Lindsey Gaston (Senior Lecturer in Events Management, Liverpool John Moores University, UK) ,  Phil Higson (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management, Chester Business School, Chester University, UK)
Publisher:   Goodfellow Publishers Limited
ISBN:  

9781915097101


Pages:   266
Publication Date:   31 May 2022
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Events MISmanagement: Learning from failure


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Overview

Events MISmanagement is unique text as it looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: • Why events fail • What can we learn from event failure • How we can improve practice through learning about event failure • How events can be safer / risk adverse • How to reduce the chance of events failing • A wide range of international examples appealing to a wider audience Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future. The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.

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Author:   Tim Brown (Programme Leader and Senior Lecturer for Events Management and the Senior University Teaching Fellow, Chester Business School, Chester University, UK) ,  Phil Higson (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management, Chester Business School, Chester University, UK) ,  Lindsey Gaston (Senior Lecturer in Events Management, Liverpool John Moores University, UK) ,  Phil Higson (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management, Chester Business School, Chester University, UK)
Publisher:   Goodfellow Publishers Limited
Imprint:   Goodfellow Publishers Limited
ISBN:  

9781915097101


ISBN 10:   191509710
Pages:   266
Publication Date:   31 May 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Ch 1 Introduction to Events MISmanagement - what we can learn from failure in events; Ch 2 Concept stage; Ch 3 Feasibility stage; Ch 4 Planning / project management; Ch 5 Marketing & Promotion; Ch 6 Communication; Ch 7 Budgeting / Finance; Ch 8 Location / Venue; Ch 9 Sustainability / environmental; Ch 10 People; Ch 11 Risk Management; Ch 12 Security; Ch 13 Logistics; Ch 14 Evaluation; Ch 15 Conclusion; Index

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