Overview

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: • Concepts and Management: including entrepreneurship and human resource issues • Finance and Law: including costing, project management and risk management • Marketing and Media: including social media, multimedia technology, sponsorship and PR • Preparation and Operation: including logistics, design, crowd control and conventions • Events and Beyond: including sustainability, impacts, legacies and issues for the future of events Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

Full Product Details

Author:   Dr Razaq Raj (Principal Lecturer for Research and Enterprise, Leeds Business School, Leeds Beckett University, UK) ,  Dr Tahir Rashid (Associate Dean International & DBA Director, Salford Business School, University of Salford, UK)
Publisher:   Goodfellow Publishers Limited
Imprint:   Goodfellow Publishers Limited
Edition:   4th New edition
ISBN:  

9781915097194

ISBN 10:   1915097193
Pages:   352
Publication Date:   31 March 2022
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part 1: Concept and Management: Ch 1 Introduction to Events Management; Ch 2 Events Destinations and Management; Ch 3 Event Entrepreneurship; Ch 4 Human Resource Management; Part 2: Finance and Law: Ch 5 Financial Management in the Events Industry; Ch 6 Costing, Pricing and Capital in Events Industry; Ch 7 Project Management and Financing; Ch 8 Risk Management and Safety; Part 3: Marketing and Media: Ch 9 Event Sponsorship; Ch 10 Marketing Process, Communications and Public Relations; Ch 11 Brand Co-creation and Social Media; Ch 12 New Multimedia Technology for Events Organizers: Part 4: Preparation and Operation; Ch 13 Events Assessing, Planning and Monitoring; Ch 14 Event Logistics; Ch 15 Event Production, Design and Lighting; Ch 16 Crowd Control and Crowd Dynamics; Ch 17 Expos, Conferences and Conventions: Part 5: Events and Beyond: Ch 18 Sustainable Festivals and Events; Ch 19 Long-Term Legacy and Impacts: Ch 20 Sporting Events; Ch 21 Evaluation and Impact of Events: Ch 22 The Future of the Events Industry: Index

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