Overview
Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events for young people. Bringing together practitioners and academics in unparalleled partnership, ground-breaking research is presented on event design and type in Europe, America, Asia, and Australia. The focus is on real-world application of ideas formed from empirical data. Topics include: the 'greening' of events, factors affecting attendance, satisfaction, and the loyalty of customers, plus a detailed cross-section and analysis of stakeholders. Four types of events are covered, business, family, sports, and cultural. The scale of events encompass local community gatherings, business events, and private functions. Practical guidelines are given for the planning and delivering of these events successfully for infants and young adults. This is the future of events, as seen by leading experts and professionals.
Full Product Details
Author: Hugues Seraphin (Oxford Brookes Business School, UK)
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Dimensions:
Width: 15.20cm
, Height: 1.80cm
, Length: 22.90cm
Weight: 0.485kg
ISBN: 9781804556917
ISBN 10: 1804556912
Pages: 248
Publication Date: 14 August 2023
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print 
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Table of Contents
Introduction. Introduction; Hugues Seraphin PART I. Events for Infants and Young Adults: Theoretical Frameworks Chapter 1. Children’s Engagement in Event Tourism: A Conceptual Framework; Zohre Mohammadi and Fatemeh Fehrest Chapter 2. Childhood Family Events, Memories, Nostalgia and Sustainability Discourse: Conceptual and Theoretical Perspectives; Shem Wambugu Maingi and Vanessa, G.B. Gowreesunkur Chapter 3. Marketing Sustainable Events for Children; Marco Paulo Martins, Ricardo Jorge da Costa Guerra, Lara Marisa Gonçalves Dos Santos, and Luísa Margarida Barata Lopes PART II. A Youth and Childism Perspective of Events Chapter 4. University Sustainability Career Information Events for Future Leaders; Karen Cripps Chapter 5. How Children Experience Major Sports Events: Narratives of the Mediterranean Games Oran, Algeria 2022; Yasmine Ait-Challal, Souad Djedi- Birady, Faouzi Ghidouche, and Kamila Ait-Yahia Ghidouche Chapter 6. The Agency of Children and Young People in Sustainability Transitions Eco-spiritual Events on Hare Krishna Eco-farms in Europe; Tamas Lestar and Giuseppe Pellegrini-Masini Chapter 7. Turning Winchester (UK) into an Eventful Children City: Investigating the Creation of a Webtoon Festival; Charlie Mansfield and Hugues Seraphin PART III. Planning and Delivering Events: A Practical Guideline Chapter 8. 7 Steps to the Perfect Children’s Event; Chris Powell Chapter 9. Venue Considerations when Planning Child Centric Events; Emma Delaney Chapter 10. Sports Events and Children: ReesLeisure Management Approach; Abi Knapton PART IV. Case Studies Chapter 11. Children at Weddings: How to manage Parents and Children before, during and after the Wedding; Marie Haverly Chapter 12. Creating Unique Workshops and Events for Children: The Case of Birdhouse Studio; Sarah Green Chapter 13. Organising Events with Children with Disabilities at ANPRAS (Mauritius): Insights and Implications; Vanessa, G.B. Gowreesunkar and Shem Wambugu Maingi Chapter 14. A Kids TEDx? Handing over the Microphone to Children to bring us all Inspiration, Learning and Wonder; Jan Carlyle Conclusion. Conclusion; Hugues Seraphin
Reviews
This book is a welcome contribution to the literature, placing of children at the heart of events management. In so doing, it offers different perspectives which all value children in their own right as active participants. The practical advice is valuable for organisers who are committed to offering children safe and enjoyable experiences at events, which have the potential to create long-lasting memories to cherish for years to come. -- Kate Adams, Professor of Education, Leeds Trinity University, UK This book addresses a significant and under-researched topic in events management. Events for children, and events where children are an important part of the audience, are yet to be comprehensively studied by events researchers, despite their evidently pivotal role in the lives of many people. This collection provides a number of different perspectives on this topic, developed from research in diverse event contexts including community events, tourism experiences, sports events, parties and camping, as well as through the lens of event venue management. This book will become an essential reference point for future research in this emerging field. It will be useful not just for researchers and students seeking to understand the relationship between events and children, but also to practitioners looking to develop and manage events where children are involved. -- James Kennell, Reader in Events and Hospitality, University of Surrey, UK
Author Information
Hugues Seraphin is Senior Lecturer in Tourism, Hospitality and Events, Oxbrookes Business School, UK.
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