Event Studies: Theory, Research and Policy for Planned Events
Author:   Donald Getz
Publisher:   Butterworth-Heinemann
ISBN:  

9780080547152


Pages:   476
Publication Date:   01 June 2007
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Event Studies: Theory, Research and Policy for Planned Events


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Overview

Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on event studies until now. As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. Event Studies is the first text to embrace this new direction in the field of event management.

Full Product Details

Author:   Donald Getz
Publisher:   Butterworth-Heinemann
Imprint:   Butterworth-Heinemann
ISBN:  

9780080547152


ISBN 10:   008054715
Pages:   476
Publication Date:   01 June 2007
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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