Overview

This textbook provides step-by-step guidance for planning, designing and delivering successful events. Written by authors with extensive industry experience of working on a wide spectrum of events, Event Planning and Management provides a model for a clear and comprehensive model for event planning. This textbook looks at how to: - Research, develop and plan, including selecting a venue - Market and promote for the target audience - Manage on-site on the day - Measure the success of an event and plan for the future This updated fourth edition of Event Planning and Management provides new information and perspectives on contemporary issues impacting events including health and safety measures, contracts and legal processes, sustainability and equity, diversity and inclusion (EDI). With in-text learning features such as tips from event managers, checklists for planning, managing and evaluating events, and adaptable templates from real-life event planners, this textbook will equip students with the tools to plan and deliver successful events. Real-world examples and practitioner interviews are included from a variety of global events, such as Bradford UK City of Culture, Notting Hill Carnival and the US events tech company Mixhalo. Event Planning and Management is an indispensable resource for students studying Events Management, as well as early-stage practitioners and aspiring events managers.

Full Product Details

9781398623835

Table of Contents

Reviews

""I recall how useful this text was to me as a student and the excellent references provided by the esteemed writers. Together they have kept the text relevant to our changing event landscape with a global appeal. The authors' passion, experience and commitment make this a must-have book for all students."" * Lisa Ghany, Director Xceptional Events Ltd, Trinidad and Tobago * ""This is a great book, and one I have been using in my teaching for several years. The fact that this is the 4th edition speaks volumes for the quality of the content, the breadth of the case studies included in the book and its direct relevance to industry practice."" * Dr Peter Robinson, Head of Subject, Events, Tourism and Hospitality Management, Carnegie School of Sport, Leeds Beckett University, UK * ""I found Event Planning and Management after months of searching for a course text with the right mix of theory and practice. Teaching event planning while producing a live event is challenging. This book explains the why behind our choices, which makes the work manageable."" * Trenay Perry Bynum, MSP, Assistant Professor, Department of PR and Social Media Management, Belmont University, Nashville Tennessee, USA *

Author Information

Ruth Dowson has more than 30 years of experience in events, conferences, seminars and exhibitions in both the public and private sectors. She was previously Senior Lecturer in Events Management at Leeds Beckett University, UK. Bernadette Albert draws on her extensive experience in managing and advising on international, state, civic and private events. She was previously Senior Lecturer in Events Management at Leeds Beckett University, UK. Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.

Tab Content 6

Countries Available