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OverviewFull Product DetailsAuthor: Ruth Dowson , Bernadette Albert , Dan LomaxPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd Edition: 4th Revised edition Dimensions: Width: 17.00cm , Height: 1.50cm , Length: 24.00cm Weight: 0.666kg ISBN: 9781398623811ISBN 10: 1398623814 Pages: 376 Publication Date: 03 March 2026 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsChapter - 01: Events – The Changing Environment; Chapter - 02: The Event Planning Model; Chapter - 03: Research, Concept Development and Feasibility Screening; Chapter - 04: Developing your Events Programme and Content; Chapter - 05: Venue Selection and Site Planning Essentials; Chapter - 06: Production and Operational Logistics; Chapter - 07: Staffing and Human Resources in Events; Chapter - 08: Legal Considerations and Contracts; Chapter - 09: Drawing in the Crowds – Marketing Events; Chapter - 10: Finance Budgeting and Procurement in Events; Chapter - 11: A Practical Guide to Managing Events on the Day; Chapter - 12: Measuring Event Success – Evaluation Insights; Chapter - 13: Events – The FutureReviews""I recall how useful this text was to me as a student and the excellent references provided by the esteemed writers. Together they have kept the text relevant to our changing event landscape with a global appeal. The authors' passion, experience and commitment make this a must-have book for all students."" * Lisa Ghany, Director Xceptional Events Ltd, Trinidad and Tobago * ""This is a great book, and one I have been using in my teaching for several years. The fact that this is the 4th edition speaks volumes for the quality of the content, the breadth of the case studies included in the book and its direct relevance to industry practice."" * Dr Peter Robinson, Head of Subject, Events, Tourism and Hospitality Management, Carnegie School of Sport, Leeds Beckett University, UK * ""I found Event Planning and Management after months of searching for a course text with the right mix of theory and practice. Teaching event planning while producing a live event is challenging. This book explains the why behind our choices, which makes the work manageable."" * Trenay Perry Bynum, MSP, Assistant Professor, Department of PR and Social Media Management, Belmont University, Nashville Tennessee, USA * Author InformationRuth Dowson has more than 30 years of experience in events, conferences, seminars and exhibitions in both the public and private sectors. She was previously Senior Lecturer in Events Management at Leeds Beckett University, UK. Bernadette Albert draws on her extensive experience in managing and advising on international, state, civic and private events. She was previously Senior Lecturer in Events Management at Leeds Beckett University, UK. Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery. Tab Content 6Author Website:Countries AvailableAll regions |
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