Event Management for the Tourism and Hospitality Industries
Author:   Bonita M. Kolb (Lycoming College, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367649975


Pages:   174
Publication Date:   30 July 2021
Format:   Hardback
Availability:   In Print   Availability explained
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Event Management for the Tourism and Hospitality Industries


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Author:   Bonita M. Kolb (Lycoming College, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.480kg
ISBN:  

9780367649975


ISBN 10:   0367649977
Pages:   174
Publication Date:   30 July 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Meeting Changing Event Visitor Expectations. 2. Assessing the Community for Event Potential. 3. Determining Event Goals and Objectives. 4. Targeting the Event Visitor Segment. 5. Researching Potential Visitors. 6. Developing the Budget and Setting the Price. 7. Creating the Event Experience. 8. Managing the Event. 9. Branding and Event Promotion. 10. Promoting with Traditional Media. 11. Connecting with Social Media. 12. Assessing Event Success. Appendix: Event Plan Outline

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Author Information

Bonita M. Kolb, PhD is Professor Emeritus at Lycoming College in the United States. She currently resides in St. Augustine, Florida, where she is actively working in the hospitality industries.

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