Overview

Full Product Details

9781349468362

Table of Contents

Reviews

The book offers a new perspective for advertising studies by locating itself within the context of both reception studies and discourse analysis. ... Bullo offers an innovative approach to explaining the construction of evaluative stance in advertising reception and also successfully reveals the delicate complexity of sense-making discourse. ... this book can be highly recommended to scholars interested in reception studies, discourse analysis, advertising practices and evaluation studies in general. (Zhang Daqun, Discourse Studies, Vol. 18 (3), June, 2016)

Author Information

Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available