Evaluating NTO Marketing Activities
Author:   Bernan Press
Publisher:   World Tourism Organization
ISBN:  

9789284406364


Pages:   172
Publication Date:   21 June 2004
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Our Price $198.00 Quantity:  
Add to Cart

Share |

Evaluating NTO Marketing Activities


Add your own review!

Overview

Publicly funded National Tourism Organisations (NTOs) are under increasing pressure to justify their activities and prove the way they influence tourism to their country. This report, undertaken by the University of Luton, examines the way NTOs measure their performance and current best practice. It then looks at academic research into marketing evaluation to create a guide to practice that can be adopted in the future.

Full Product Details

Author:   Bernan Press
Publisher:   World Tourism Organization
Imprint:   World Tourism Organization
ISBN:  

9789284406364


ISBN 10:   9284406366
Pages:   172
Publication Date:   21 June 2004
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

JRG25

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now