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OverviewNot all markets are alike: the European entrepreneur requires knowledge on how to avoid pitfalls before believing and focusing on opportunity. European Venture Toolbox features the leadership toolkit future decision makers, innovators, and entrepreneurs need to build a venture in Europe. Many European entrepreneurs are prone to the rhetoric of company building based on fast-growing start-up survivors, abundance of circulating capital, and sub-optimal business models monetizing late. They fall into the trap of thinking a mildly successful company can survive in the European ecosystem even if it does not thrive. This toolbox provides a framework to assess risk and return of choices, iteratively implement business, and avoid being blinded by incorrect principles not grounded in financial reality. European Venture Toolbox: The path for SMEs to grasp and defend opportunities is a compelling book for all small-to-medium enterprises. Written by a theoretician and a practitioner, it captures Europe-specific perspectives, examples, and case studies to provide an alternative insight. The Entrepreneurial Behaviour series is focused on expanding the scope of Entrepreneurial Behaviour theory and analysis and enriching practice by encouraging multi-cultural and multi-disciplinary approaches. Full Product DetailsAuthor: Nicholas H. Kirk (University of Florence, Italy) , Lamberto Zollo (University of Milan, Italy)Publisher: Emerald Publishing Limited Imprint: Emerald Publishing Limited Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.357kg ISBN: 9781801173193ISBN 10: 1801173192 Pages: 152 Publication Date: 27 September 2021 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock ![]() The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsPart I Chapter 1. The rationale for Entrepreneurship and a structure to navigate through its uncertainty Chapter 2. Talking to customers and looking for problems Chapter 3. Identifying and describing novel value Chapter 4. Meeting market’s expectations: the importance of early prototyping and validation Chapter 5. Framing and positioning in the bigger picture Chapter 6. EU vs US: The European position in the global frame Part II Case Study: Olive Oil Commercialization Part III Practitioners' notes. Introduction Practitioners' note 1. Vision Structuring Practitioners' note 2. Beachhead Market Selection Practitioners’ note 3. Value Proposition Definition Practitioners' note 4. People Orchestration Practitioners' note 5. Financial Viability Practitioners' note 6. Return and Risk Optimality Practitioners' note 7. Selling & Negotiation Practitioners' note 8. Fundraising Practitioners’ note 9. Execution ModalitiesReviewsAuthor InformationNicholas H. Kirk is a highly driven international business professional with 8+ years of experience in new business creation and data analysis. After performing research in artificial intelligence in multiple European institutions, Nicholas founded Cambridge Humanae, a venture capital-funded company reducing burnout risk of soldiers, which created a system now adopted by multiple Ministries of Defense. Lamberto Zollo is Associate Professor in Management at the University of Milan, Italy, with research interests mainly related to quantitative methods (such as exploratory and confirmatory factor analysis, multivariate analysis, and structural equation modeling). His research has been published in international journals such as Journal of Business Ethics, Journal of Managerial Psychology, and Journal of Business Research. Tab Content 6Author Website:Countries AvailableAll regions |