European Venture Toolbox: The path for SMEs to grasp and defend opportunities

Author:   Nicholas H. Kirk (University of Florence, Italy) ,  Lamberto Zollo (University of Milan, Italy)
Publisher:   Emerald Publishing Limited
ISBN:  

9781801173193


Pages:   152
Publication Date:   27 September 2021
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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European Venture Toolbox: The path for SMEs to grasp and defend opportunities


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Overview

Not all markets are alike: the European entrepreneur requires knowledge on how to avoid pitfalls before believing and focusing on opportunity. European Venture Toolbox features the leadership toolkit future decision makers, innovators, and entrepreneurs need to build a venture in Europe. Many European entrepreneurs are prone to the rhetoric of company building based on fast-growing start-up survivors, abundance of circulating capital, and sub-optimal business models monetizing late. They fall into the trap of thinking a mildly successful company can survive in the European ecosystem even if it does not thrive. This toolbox provides a framework to assess risk and return of choices, iteratively implement business, and avoid being blinded by incorrect principles not grounded in financial reality. European Venture Toolbox: The path for SMEs to grasp and defend opportunities is a compelling book for all small-to-medium enterprises. Written by a theoretician and a practitioner, it captures Europe-specific perspectives, examples, and case studies to provide an alternative insight. The Entrepreneurial Behaviour series is focused on expanding the scope of Entrepreneurial Behaviour theory and analysis and enriching practice by encouraging multi-cultural and multi-disciplinary approaches.

Full Product Details

Author:   Nicholas H. Kirk (University of Florence, Italy) ,  Lamberto Zollo (University of Milan, Italy)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.357kg
ISBN:  

9781801173193


ISBN 10:   1801173192
Pages:   152
Publication Date:   27 September 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Part I Chapter 1. The rationale for Entrepreneurship and a structure to navigate through its uncertainty Chapter 2. Talking to customers and looking for problems Chapter 3. Identifying and describing novel value Chapter 4. Meeting market’s expectations: the importance of early prototyping and validation Chapter 5. Framing and positioning in the bigger picture Chapter 6. EU vs US: The European position in the global frame Part II Case Study: Olive Oil Commercialization Part III Practitioners' notes. Introduction Practitioners' note 1. Vision Structuring Practitioners' note 2. Beachhead Market Selection Practitioners’ note 3. Value Proposition Definition Practitioners' note 4. People Orchestration Practitioners' note 5. Financial Viability Practitioners' note 6. Return and Risk Optimality Practitioners' note 7. Selling & Negotiation Practitioners' note 8. Fundraising Practitioners’ note 9. Execution Modalities

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Author Information

Nicholas H. Kirk is a highly driven international business professional with 8+ years of experience in new business creation and data analysis. After performing research in artificial intelligence in multiple European institutions, Nicholas founded Cambridge Humanae, a venture capital-funded company reducing burnout risk of soldiers, which created a system now adopted by multiple Ministries of Defense. Lamberto Zollo is Associate Professor in Management at the University of Milan, Italy, with research interests mainly related to quantitative methods (such as exploratory and confirmatory factor analysis, multivariate analysis, and structural equation modeling). His research has been published in international journals such as Journal of Business Ethics, Journal of Managerial Psychology, and Journal of Business Research.

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