Overview
Globalisation has instigated huge changes in the competitive environment for business entrepreneurs, and both large and small firms now frequently operate in similar conditions. Most research studies in international business have tended to focus on the market growth and internationalisation of large-scale and multinational companies as opposed to the experiences of more small-scale enterprises. The research outlined in this volume is radical and different in this regard. Employing cases studies from a range of Norwegian-based SMEs (Small-to-Medium-based enterprises), this volume explores the diverse factors which influence the speed of entrepreneurial internationalisation and the significance of this development for both the entrepreneur and the government bodies which provide support to such businesses. Market advantage frequently accrues to those who enterprises who internationalise quickly and who are quicker than others to embrace both foreign markets and a more internationally-focussed signature brand or identity. This research outlined here is an important addition to the growing body of literature which analyses the forces influencing modern-day market internationalisation.
Full Product Details
Author: Henry Langseth
Publisher: Cambridge Scholars Publishing
Imprint: Cambridge Scholars Publishing
Edition: Unabridged edition
Weight: 0.499kg
ISBN: 9781443809832
ISBN 10: 1443809837
Pages: 120
Publication Date: 27 July 2009
Audience:
Professional and scholarly
,
Professional and scholarly
,
Professional & Vocational
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Author Information
Henry Langseth holds a MBS in Entrepreneurship management from University of Limerick, and currently work as academic librarian at University of Agder, Kristiansand, Norway. Dr Michele O'Dwyer is a Lecturer in Entrepreneurship at the Kemmy Business School University of Limerick. Her research and publication interests include: Innovative Marketing; SME Marketing; Innovation; New Product Development and Strategic Alliances.Dr. Micheal O hAodha works as a librarian at the University of Limerick where he also lectures in the Department of History and the Centre for Teaching and Learning. He has published many books in the social history and business/IT sectors including Irish Travellers: Representations and Realities; Dublin: Liffey Press (2004) and The Medical Device Industry: Developments in Software Risk Management (Au: John Burton: Eds. Ita Richardson and Micheal O hAodha; UK: Cambridge Scholars Publishing (2009). Between 2006 and 2008 he was an AHRC scholar in the School of Arts, Histories and Cultures, University of Manchester. He has a particular interest in the integration of new technologies for the elimination of social disadvantage.
