Overview

The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players (Dohmann et al. 2002; Barth et al. 2007). This is additionally evidenced by the increasing number of academic publications and the gain in importance of multi-channel distribution in retail-practice - where many pure e-players have augmented their structure of distribution with alternative channels (Tang/Xing 2001; Schögel et al. 2004). Despite the lively discussions on the part of academic researchers and the growth of experience in practice, there is still an unsatisfactorily low level of knowledge - which might be the reason why companies often fail in the realization or achieve only suboptimal levels of channel in- gration - even though the domination of multi-channel companies in the B2C e-commerce s- tor (with the exception of a few companies, e. g. eBay or Amazon) implies a great potential for success (Hudetz/Baal 2005; Emrich 2008). For this reason most authors seem to agree upon the potential as well as the relevance of multi-channel distributors. Hudetz/Baal identify mul- channel companies “a good starting base to get even more dominant in the future” (Hudetz/Baal 2005, p. 136). Emrich agrees that multi-channel strategies might become “crucial to survive” (Emrich 2008, p. 1), and Ahlert/Hesse (2003) substantiate with empirical studies the preference that customers have for multi-channel distributors.

Full Product Details

Author:   Peter Schnedlitz ,  Dirk Morschett ,  Thomas Rudolph ,  Hanna Schramm-Klein
Publisher:   Gabler
Imprint:   Gabler
Edition:   2010 ed.
Dimensions:   Width: 14.80cm , Height: 1.30cm , Length: 21.00cm
Weight:   0.348kg
ISBN:  

9783834922540

ISBN 10:   3834922544
Pages:   222
Publication Date:   14 September 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.
Language:   English

Table of Contents

Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers.- How to Maintain a Process Perspective on Retail Internationalization: The IKEA Case.- Trade Credit Periods in Retail Commerce for Products of Mass Consumption: An Application to Spanish Legislation.- Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes Using Kano’s Theory.- Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing.- The In-Store Antecedents and Consequences of Perceived Shopping Value for Regularly Purchased Products.- Strategic Differentiation in the Japanese Convenience Store Business. The Example of Lawson’s Format Variation.- Retailing in the United Kingdom - a Synopsis.- The Danish Retail Market: Overview and Highlights.

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Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria

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