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OverviewOn the Mediterranean island of Cyprus, rural villages, traditional artefacts, even atmospheres and experiences are considered heritage. Heritage making not only protects, but also produces, things, people, and places. Since the Republic of Cyprus joined the European Union in 2004, heritage making and Europeanization are increasingly intertwined in Greek-Cypriot society. Against the backdrop of a long-term ethnographic engagement, the author argues that heritage emerges as an increasingly standardized economic resource, a “European product.” Implemented in historic preservation, rural tourism, culinary traditions, nature protection, and urban restoration projects, heritage policy has become infused with transnational market regulations and neoliberal property regimes. Full Product DetailsAuthor: Gisela WelzPublisher: Berghahn Books Imprint: Berghahn Books Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.449kg ISBN: 9781782388227ISBN 10: 1782388222 Pages: 204 Publication Date: 01 September 2015 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsAcknowledgements Abbreviations Introduction ‘Past Presencing’ on the European Periphery European Products Cyprus: Postcoloniality, Division, and EU Accession Fieldwork in Cyprus: Ethnographic Modalities About this book PART I: HERITAGE REGIMES Chapter 1. Preserving Vernacular Architecture Heritage and Nationalism in Cyprus Villages Frozen in Time Preservation Standards and Aesthetic Control Conclusion: ‘Streamlined Along the European Prototype’ Chapter 2. Packaging Hospitality A Sustainable Alternative to Mass Tourism The Philoxenia Standard ‘Branding the Culture of the Villages’ Conclusion: The Creation of Tourist Spaces Digression: Difficult Heritage Chapter 3. Inventing the Rural A Lesson in Development European Union Policies Upgrading the Rural Heritage Conclusion: The Rural as a European Product PART II: FOOD, CULTURE AND HERITAGISATION Chapter 4. ‘Full Meze’: Tourism, Modernity, Crisis The Cultural Logic of Mass Tourism What Makes Meze Cypriot? Performing Asymmetry Modernity and the Mutations of Cypriot Meze Conclusion: Wasting or Sharing? Chapter 5. ‘Origin Food’: The Struggle over Halloumi/Hellim Contested Claims Pure Products, Messy Histories The Europeanization of Cheese Making Managed Diversity The Ingredients of Tradition Conclusion: Heritage Effects and Property Regimes PART III: AMBIENT HERITAGE Chapter 6. The Nature of Heritage Making: Environmental Governance Forces: Land Ownership, the Postcolonial State and the Privatization of the Coast Connections: Contested Natures and the Transnational Arena Imaginations: Local Communities and Moral Economies Conclusion: The Making of Biodiversity Chapter 7. The Divided City: Europe and the Politics of Culture Dissected Urban Space The Nicosia Master Plan: Regeneration and Reconciliation Crossing the Divide: Transnational Cultural Diplomacy and the Old Town Remaking Lefkosia: Artists, Immigrants, and World-Class Architecture ‘Get In the Zone’: Competing for the European Title Conclusion: Ambience for sale. Nature and Culture as Economic Assets Conclusion Heritagisation as a Vector of Europeanization Standardization: Sameness or Difference? Unmaking Heritage Neoliberal Europeanization One year later: What comes after ‘the crusade of greed’? A Postcolonial Reading of the Crisis Bibliography IndexReviews...an illuminating study of heritage practices in Cyprus through an ethnography that is attentive to the complexities of cultural objectification. It has much to offer to the anthropology of Cyprus, heritage practices, and the EU. * Olga Demetriou, PRIO Cyprus Centre The book is very well written, the ethnography superb, the topic of great contemporary relevance ... It makes a substantial contribution to our understanding of Cypriot society as well as to the creation of heritage. * Vassos Argyrou, University of Hull Author InformationGisela Welz is Professor and Chair of Cultural Anthropology and European Ethnology at Goethe University Frankfurt. She co-edited Divided Cyprus. Modernity, History and an Island in Conflict (with Yiannis Papadakis and Nicos Peristianis, Indiana University Press 2006). Tab Content 6Author Website:Countries AvailableAll regions |