Overview

"A 'must-have' reference for every library European Marketing Data and Statistics 2012 is Euromonitor's best-selling title. Now in its 47th edition the book presents comparable demographic, economic and marketing statistics for 44 European countries. Statistics researched range from advertising, health, media and leisure to home ownership, external trade and population trends. Buy this book and you have an ideal starting point for building country profiles. ""This remains a useful source that provides easy access to a large amount of statistical data"" CHOICE Magazine European Marketing Data and Statistics includes: > Hard-to-research demographic, economic and marketing statistics in one volume > Standardised data across 44 European countries for easy cross-country comparisons > Data spanning 30 years* for reviewing historic as well as recent trends (*to 1980 where possible) Key areas researched: Advertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer expenditure; Consumer market sizes; Consumer prices and costs; Economic indicators; Education; Energy resources and output; Environmental data; External trade; Health; Home ownership; Household profiles; Income and deductions; Industry; IT and telecommunications; Labour; Media and leisure; Population; Retailing; Travel and tourism Countries researched: Albania; Austria; Belarus; Belgium; Bosnia-Herzegovina; Bulgaria; Croatia; Cyprus; Czech Republic; Denmark; Estonia; Finland; France; Georgia; Germany; Gibraltar; Greece; Hungary; Iceland; Ireland; Italy; Latvia; Liechtenstein; Lithuania; Luxembourg; Macedonia; Malta; Moldova; Monaco; Netherlands; Norway; Poland; Portugal; Romania; Russia; Serbia and Montenegro; Slovakia; Slovenia; Spain; Sweden; Switzerland; Turkey; Ukraine; United Kingdom* Discover: >Which European country has the highest circulation of credit cards >The rate of unemployment in each country over 30 years >How much is spent on online advertising >How much the Swedes spend on spend on beauty and personal care per capita >How many broadband internet subscribers there are in Bulgaria Why buy this book: >Uniquely comprehensive marketing data in one volume >Data presented in easy to read tables and comparable across countries >Euromonitor has consulted thousands of sources to research this data saving your research time >Broad appeal - useful to many library users >Ideal for company or academic libraries - excellent value for money"

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This remains a useful source that provides easy access to a large amount of statistical data CHOICE Magazine

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