Overview

'This is the best industry-focussed legal textbook I've seen. Rosie covers a lot of ground and navigates complex areas of law in plain English. The book is accessible, well-structured and highly relevant.' - James Sweeting, Senior IP Counsel, Superdry PLC 'A refreshingly insightful overview of the legal challenges and opportunities facing fashion businesses operating today in Europe. It condenses vast realms of information into digestible and practical summaries, all written in a modern and commercial voice that enthuses passion for this fabulous industry.' - Head of Legal, Online Fashion Business, UK European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion. Readers will benefit from: The logical and easy-to-follow structure which highlights relevant legal considerations at each stage in the development of a fashion business First-hand, practical guidance on commercial issues associated with the fashion industry, including: how to avoid costly legal disputes, launching a website and working with third parties Advice on how to protect a company's intellectual property at each stage of business development: from registering designs to combating counterfeits A concise overview of relevant EU legislation and case law as it applies in practice. This inherently practical book will be a helpful go-to guide for those running a fashion business and for their in-house legal teams. For lawyers in practice the book will be useful point of reference when advising fashion and retail clients. For students of fashion, design, retail, or intellectual property, this book will provide a practical grounding to accompany academic studies.

Full Product Details

Author:   Rosie Burbidge
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
ISBN:  

9781788113021

ISBN 10:   1788113020
Pages:   448
Publication Date:   22 February 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Contents: Preface PART 1 Setting the scene 1. What is fashion law? 2. What is European law? PART II Before you tell anyone about your new product or idea 3. Trade marks and your brand 4. Copyright and your creative works 5. Image rights 6. Designs 7. Other important rights PART III Getting your business started 8. Before you incorporate your company 9. Before you enter into your first contract 10. Before you get anyone new involved 11. Before signing an agency or distribution agreement 12. Before you post anything online 13. Raiding the fashion archive 14. Before you collect any personal data 15. Before you sign a lease 16. Before your first ad campaign 17. Before launching your e-commerce site PART IV The big issues 18. Franchising 19. Resolving disputes 20. If someone copies you 21. If you are sued 22. Taxation and logistics 23. Selling up 24. Combating counterfeits 25. Managing the supply chain 26. What's next? Index

Reviews

`Rosie Burbidge's European Fashion Law is a joy to read. The book manages to achieve the impossible: technical precision, consideration of several key areas, and an informative and humorous tone. Irrespective of their professional background, readers will find this work a fantastic companion for their exploration of the increasingly complex world of fashion law: it's a must-have!' -- Eleonora Rosati, University of Southampton, UK

Author Information

Rosie Burbidge, Partner, Gunnercooke LLP, London, UK

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