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Full Product Details

Author:   Marc Dupuis ,  John Dawson
Publisher:   John Wiley and Sons Ltd
Imprint:   Blackwell Publishers
Dimensions:   Width: 15.30cm , Height: 2.30cm , Length: 22.80cm
Weight:   0.454kg
ISBN:  

9780631207306

ISBN 10:   0631207309
Pages:   304
Publication Date:   09 January 1999
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Unknown
Availability:   Out of stock  

Table of Contents

Contributors. Preface. Part I: The Internationalization Of Retailing:. 1. Introduction. 2. Toward A Global Retailing: The Promodè Case: Le´on Salto (Deputy Chief Operating Officer, Promodes). 3. L'internationalisation Du Prêt-à-Porter -The Case Of Kookai And Morgan's Entry Into The UK Fashion Market: Christopher M. Moore (Glasgow Caledonian University). 4. IKEA International Development: Nathalie Prime (ESCP). 5. Aer Rianta International (Ari): Mary Wilcox and Edmund O'Callaghan (Dublin Institute of Technology). 6. Free Record Shop: The Sky Is The Limit? Evert Helfferich and Marjolein Hinfelaar (Retail Management School Leeuwarden). 7. The Body Shop International: Options for Expansion: Paul Freathy (University of Stirling). 8. The Impact Of Foreign Involvement On The Greek Department Store Sector: The BHS - Klaoudatos Experience: Christina Boutsouki, University of Leicester. 9. Czech Retailers Face A Heavy Attack Of International Chains: Tomás Dritina and Tomás Krásny (INCOMA Praha). Part II: The Retailing Mix:. 10. Introduction:. 11. Nature et Découvertes Company: Marc Benoun (Universite Dauphine). 12. Shoe Express: A New Concept In Footwear Retailing: Lynn Stainsby, (Leicester University). 13. The Benetton Nebula: Frédeéric Freéry (ESCP). 14. Håagen-Dazs: Marc Dupuis and Élisabeth Tissier-Desbordes (ESCP). 15. Coop In Italy And The Low Price Challenge: Enrico Colla: Negocia-Paris. 16. When Logistics Threaten To Become A Source Of 'Competitive Disadvantage': The Intermarché Co-Operative Case: Gilles Paché (Université De La Méditerranée, Aix-Marseille Ii). 17. Finding The Right Location: A Case Study In The Ethics Of Retail Location: Paul Whysall (Nottingham Trent University). 18. The Early Socialization of Graduates Into The Retail Industry: Jacqui Gush (Bournemouth University). 19. A Christmas Fit For A Princes' Square: The Role Of Design In Shopping Centre Positioning: Malcolm Lochhead and Christopher M. Moore (Glasgow Caledonian University). 20. La Caisse d'Eacute;pargne : Toward Optimal Distribution: Frédéric Jallat And Elisabeth Tissier-Desbordes, (ESCP). 21. The Olympic Museum Shop: Lluis Martinez-Ribes, Esade And Maria Dolores De Juan Vigaray (Universitat D'alacant). Index.

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Author Information

Marc Dupuis is a marketing and retailing professor at the Paris Graduate School of Management (ESCP Group). He has been visiting professor at universities in Russia, the USA and Asia, and is the author of many books and articles. As a consultant, he remains in close contact with retailers and their suppliers. John Dawson is professor of marketing at the University of Edinburgh and is visiting professor at ESADE, Barcelona. He has been visiting professor at universities in the USA, Australia and Japan and has been actively involved in researching retail issues for thirty years. His research interests are in international retailing, distribution channel relationships and public policy issues in retailing.

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