Overview

Highlighting the unique aspects of the European business environment, this comprehensive volume focuses upon European integration, especially market integration, and explores how it has affected the strategy and behaviour of businesses with a European presence. In addition to covering topics such as the single European market, the single currency and related policy issues, this detailed volume explores issues that have hitherto not been as widely covered, such as: the European consumer; entrepreneurship; Europe's relationship with emerging economies such as China. The book considers how European member states relate to, and affect, policy and strategy, and how Europe itself interacts with the rest of the world. The theme of integration is central to the book as Europe, although not without its significant problems, is the deepest and most advanced case of regional integration in the contemporary world and is looked to as a potential role model by regions seeking greater integration themselves.; Containing numerous topical case studies which fully place theoretical issues in real world situations, this detailed volume is a valuable resource for students of international business at all levels.

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9786610727674

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