Overview
The studies in this volume show how speech practices can be understood from a culture-internal perspective, in terms of values, norms and beliefs of the speech communities concerned. Focusing on examples from many different cultural locations, the contributing authors ask not only: 'What is distinctive about these particular ways of speaking?', but also: 'Why - from their own point of view - do the people concerned speak in these particular ways? What sense does it make to them?'. The ethnopragmatic approach stands in opposition to the culture-external universalist pragmatics represented by neo-Gricean pragmatics and politeness theory. Using ""cultural scripts"" and semantic explications - techniques developed over 20 years work in cross-cultural semantics by Anna Wierzbicka and colleagues - the authors examine a wide range of phenomena, including: speech acts, terms of address, phraseological patterns, jocular irony, facial expressions, interactional routines, discourse particles, expressive derivation, and emotionality. The authors and languages are: Anna Wierzbicka (English), Cliff Goddard (Australian English), Jock Wong (Singapore English), Zhengdao Ye (Chinese), Catherine Travis (Colombian Spanish), Rie Hasada (Japanese) and Felix Ameka (Ewe). Taken together, these studies demonstrate both the profound ""cultural shaping"" of speech practices, and the power and subtlety of new methods and techniques of a semantically grounded ethnopragmatics. The book will appeal not only to linguists and anthropologists, but to all scholars and students with an interest in language, communication and culture.
Full Product Details
Author: Cliff Goddard
Publisher: De Gruyter
Imprint: De Gruyter Mouton
Volume: 3
Dimensions:
Width: 15.50cm
, Height: 1.80cm
, Length: 23.00cm
Weight: 0.539kg
ISBN: 9783110188745
ISBN 10: 3110188740
Pages: 278
Publication Date: 19 May 2006
Recommended Age: College Graduate Student
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
With this book, Cliff Goddard has overseen the production of a new milestone in the Natural Semantic Metalanguage (NSM) approach to meaning. [...] The approach is unique in research on pragmatics and culture - nowhere else do we find these kinds of explicit statements of cultural values in a desscriptive metalanguage whose degree of formalism rivals that of predicate calculus, and whose units are as close to directly expressible in [any) natural language as we can get. N. J. Enfield in: Intercultural Pragmatics 4-3/2007 This is a very readable and accessible book. Lilia Moronovschi in: Linguist List 18.365
Author Information
Cliff Goddard, University of New England, Armidale NSW, Australia.
