Overview

This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Ethnic culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 120,000 statistics are provided for over 400 ethnic groups covering a number of social, economic, and business variables. A significant review of literature is also included.

Full Product Details

Author:   Philip Parker
Publisher:   Bloomsbury Publishing Plc
Imprint:   Greenwood Press
Volume:   v. 3
Dimensions:   Width: 15.20cm , Height: 2.60cm , Length: 22.90cm
Weight:   0.788kg
ISBN:  

9780313297670

ISBN 10:   0313297673
Pages:   424
Publication Date:   25 February 1997
Recommended Age:   From 7 to 17 years
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Preface Ethnic Cultures An Introduction Quantifying Ethnic Cultures: The Methodology Appendix A: Ethnic Groups Across Cultures Appendix B: List of Countries Appendix C: References: Ethnic Groups of the World Appendix D: References: International Statistics Comparing Ethnic Cultures Problems with Cross-Cultural Studies Physioeconomics A Physioeconomic Framework Economics Across Ethnic Cultures Demography & Sociology Across Ethnic Cultures Cultural Resources Across Ethnic Cultures Mineral Resources Across Ethnic Cultures Land Resources Across Ethnic Cultures Marine Resources Across Ethnic Cultures Climatic Resources Across Ethnic Cultures Select Bibliography Index of Countries Index of Ethnic Groups Index of Subjects

Reviews

?You can never be too rich, too fit--or in today's global marketplace, too well-informed. As any harried executive can attest, one company's ignorance is its competitor's edge. Well, better add this to the office library: a new four-volume reference set that uses statistics to recast the world into linguistic, religious, ethnic and national modes...the books make for gripping reading. An ordinary market study may never again suffice....Included in each volume of the encyclopedia is a treatise on Mr. Parker's notion of physio-economics. He asserts that people spend 80% of their incomes to satisfy physiological needs related to climate, topography, and other natural forces. These intrinsic realities--say, living in a rainy climate or on a mountain top--drive not only world consumption patterns but also an inclination to work and earn money....To understand such demand nuances, Mr. Parker argues, is to unlock the secret of today's global marketplace.?-The Wall Street Journal Europe

?Although the volumes are valuable as a set, each volume is also complete in itself... The set is very useful as a starting point for economists, social scientists, and those interested in cross-cultural studies. It is recommended for academic libraries.?-Choice ?You can never be too rich, too fit--or in today's global marketplace, too well-informed. As any harried executive can attest, one company's ignorance is its competitor's edge. Well, better add this to the office library: a new four-volume reference set that uses statistics to recast the world into linguistic, religious, ethnic and national modes...the books make for gripping reading. An ordinary market study may never again suffice....Included in each volume of the encyclopedia is a treatise on Mr. Parker's notion of physio-economics. He asserts that people spend 80% of their incomes to satisfy physiological needs related to climate, topography, and other natural forces. These intrinsic realities--say, living in a rainy climate or on a mountain top--drive not only world consumption patterns but also an inclination to work and earn money....To understand such demand nuances, Mr. Parker argues, is to unlock the secret of today's global marketplace.?-The Wall Street Journal Europe Although the volumes are valuable as a set, each volume is also complete in itself... The set is very useful as a starting point for economists, social scientists, and those interested in cross-cultural studies. It is recommended for academic libraries. -Choice You can never be too rich, too fit--or in today's global marketplace, too well-informed. As any harried executive can attest, one company's ignorance is its competitor's edge. Well, better add this to the office library: a new four-volume reference set that uses statistics to recast the world into linguistic, religious, ethnic and national modes...the books make for gripping reading. An ordinary market study may never again suffice....Included in each volume of the encyclopedia is a treatise on Mr. Parker's notion of physio-economics. He asserts that people spend 80% of their incomes to satisfy physiological needs related to climate, topography, and other natural forces. These intrinsic realities--say, living in a rainy climate or on a mountain top--drive not only world consumption patterns but also an inclination to work and earn money....To understand such demand nuances, Mr. Parker argues, is to unlock the secret of today's global marketplace. -The Wall Street Journal Europe

Author Information

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

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