Ethics in Marketing and Communications: Towards a Global Perspective
Author:   Professor Mary M McKinley
Publisher:   Not Avail
ISBN:  

9786613381705


Pages:   144
Publication Date:   13 December 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Ethics in Marketing and Communications: Towards a Global Perspective


Overview

This book takesan international perspective on the topical issues of marketing ethics and ethical communications. Thecontributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Full Product Details

Author:   Professor Mary M McKinley
Publisher:   Not Avail
Imprint:   Not Avail
ISBN:  

9786613381705


ISBN 10:   6613381705
Pages:   144
Publication Date:   13 December 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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