Overview

Full Product Details

9781138188983

Table of Contents

Reviews

A timely, seminal work on ethical responsibility for a post-digital world. This valuable guide could only come from a person with Wally Snyder's unique communication industry experience, legal background and sensibilities. This book, plus Wally's ethics certification program through his Institute of Advertising Ethics at the University of Missouri in partnership with the American Advertising Federation, are paving the way for greater responsibility and accountability at this time when content is increasingly created by individuals. Tim Love, Former Vice Chair, Omnicom, USA Wally Snyder's book, Ethics in Advertising, provides us an excellent blueprint on the role and value of ethical standards as an essential ingredient of business and advertising practices. This comprehensive review demonstrates how such standards are a direct benefit to the business community and to the consuming public. Howard H. Bell, President Emeritus, American Advertising Federation, USA I can't think of any person better qualified to literally write the book on ethics in advertising than Wally Snyder. The combination of Wally's experience, integrity, passion and industry influence gives him the unique ability to both espouse new standards and to tell us how to practically incorporate them into our businesses. Linda Thomas Brooks, President and CEO, MPA-The Association of Magazine Media, USA Usually, we preach that actions matter far more than words, but Snyder's words offer great insights into how reputations are built over time and how quickly they can crumble. Like the brands represented by our company, those who consistently invest in a purposeful, ethical, and positive mission will prosper most in society and in this industry. John Osborn, CEO, BBDO New York, USA

Author Information

Wally Snyder serves as Distinguished Visiting Professor at the University of Missouri, Professor and Senior Advisor for Advertising Ethics at Michigan State University, and Chair of the National Advertising Review Board, USA.

Tab Content 6

Countries Available