Overview

In an era where digital platforms shape purchasing decisions, ethical marketing has become a cornerstone of consumer trust. As companies increasingly rely on data strategies and green sustainability to compete in global markets, the line between persuasion and manipulation has grown thinner. Consumers today are more informed and skeptical of corporate motives, demanding transparency, and authenticity from the brands they support. This makes ethical marketing not only a moral obligation but a strategic necessity, particularly in digital and sustainable markets where trust is fragile and easily eroded. Ethical Marketing and Consumer Trust in Digital and Sustainable Markets examines how ethical marketing practices shape consumer trust in digital and sustainability-driven markets. It offers insights into how organizations can build credible, trust-based relationships with increasingly informed and skeptical consumers. Covering topics such as consumer behavior, marketing, and sustainability, this book is an excellent resource for business leaders, policy makers, marketers, consultants, educators, academicians, and graduate students.

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