Overview

Salesy, manipulative marketing that requires you to compromise your values? We don't do that here. In a marketing landscape saturated with manipulative tactics, Ethical Copywriting offers a refreshing alternative. This guide walks you through articulating who you are, what you do, and how you are different, fostering genuine connections that naturally lead to sales. Write for your service-based business in ways that align with your values and discover how authenticity can be your most effective sales strategy.

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9781956989465

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Lauren Van Mullem is an ethical copywriter dedicated to bringing transparency, generosity, and radical authenticity to marketing. With nearly two decades of experience in copywriting for numerous industries, she now helps coaches, healers, and service-based entrepreneurs connect with their clients while staying true to themselves. Through her business, Truer Words by Lauren, she offers copywriting support, workbooks, and workshops from her home office in sunny San Diego. When she's not writing, you'll find her reading a book with a cat on her lap, dog at her feet, and tea in one hand. The other cat is probably up to something.

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