Overview

Full Product Details

9798337372013

Table of Contents

Reviews

Author Information

Kamel Mouloudj is a Professor in the College of Economics at the University of Medea in Algeria. His research primarily focuses on predicting individual behavior across various contexts, including customer interactions, employee dynamics, and student engagement. He earned his Bachelor of Science in Commercial Sciences and his Master’s in Marketing from the University of Blida, followed by a Doctorate in Marketing from the University of Algiers 3. With over 20 years of teaching experience, he has published more than 62 research papers. Prof. Mouloudj has also participated in three significant research projects at the University of Medea, concentrating on industrial marketing, energy, and green start-ups. Since 2019, he has served as the Chair of the Doctoral Training Committee in the Department of Commercial Sciences and continues in this role through 2026. Luzia Arantes holds a PhD in Applied Psychology from the University of Minho, Portugal, and is currently in her final year of a PhD in Marketing and Strategy at the same institution. She is a researcher at Ekonomikas un Kulturas Augstskola (Latvia) and a lecturer at the Polytechnic Institute of Cávado and Ave and the University of Aveiro. She conducts research in the areas of digital marketing, tourism, consumer behavior, sustainability, and artificial intelligence. She is the author and co-author of books and chapters, as well as scientific articles in international journals, including Corporate Social Responsibility and Environmental Management, Journal of Cultural Heritage Management and Sustainable Development, Journal of International Consumer Marketing, Sustainability, and the European Journal of Applied Business Management. Her work has been recognized with several scientific awards, notably the Best Paper Award in Sustainable Marketing & Digital Perspectives, the Best Paper Award in Consumer Behavior, and the Best Doctoral Thesis Award in Vocational Psychology and Career Development of the last decade (2015–2025), awarded by the Portuguese Association for Career Development.

Tab Content 6

Countries Available