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Kamel Mouloudj is a Professor in the College of Economics at the University of Medea in Algeria. His research primarily focuses on predicting individual behavior across various contexts, including customer interactions, employee dynamics, and student engagement. He earned his Bachelor of Science in Commercial Sciences and his Master's in Marketing from the University of Blida, followed by a Doctorate in Marketing from the University of Algiers 3. With over 19 years of teaching experience, he has published more than 45 research papers. Prof. Mouloudj has also participated in three significant research projects at the University of Medea, concentrating on industrial marketing, energy, and green start-ups. Since 2019, he has served as the Chair of the Doctoral Training Committee in the Department of Commercial Sciences and continues in this role through 2026. Luzia Arantes as a PhD in Applied Psychology from the University of Minho, Portugal, in addition, she is doing a PhD in Marketing and Strategy at the same institution. She is currently a researcher at Ekonomikas un Kulturas Augstskola (Serbia) and a lecturer at Polytechnic University of Cávado and Ave and at University of Aveiro, Portugal. He has published book chapters at IGI Global on marketing, tourism, consumer behavior, sustainability and artificial intelligence, as well as the book entitled ""Regenerative tourism for social development"". She has published in the Journal of International Journal of Marketing, Corporate Social Responsibility and Environmental Management, Journal of Cultural Heritage Management and Sustainable Development, Journal of International Consumer Marketing, Sustainability and the European Journal of Applied Business Management. She has received several awards, including the Best Paper Award in Sustainable Marketing & Digital Perspectives and the Best Paper Award in Consumer Behaviour.

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