Overview

One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.

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9781799802723

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Meryem Masmoudi is Assistant Professor of Management at the University of Bahrain, College of Business Administration. She holds a PhD in Management from University of Tunis (2013). She has been involved in teaching and research in the areas of management, organizational change and development and management science. Meryem has published research papers in top international refereed journals (ANOR, JORS, ITOR, INFOR). She is a member of the International Society on Multiple Criteria Decision Making and the Tunisian Decision Aid Society.

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