Overview

In today's fast-paced and volatile business landscape, strategy is not a luxury-it's a necessity. Strategic Management by Dr. P. Periasamy, a seasoned academic and management expert with over 25 years of experience, offers a comprehensive, practical, and accessible guide to navigating the complexities of strategic decision-making in dynamic organizational settings. Structured into five core sections-Strategy and Process, Competitive Advantage, Strategies, Implementation and Evaluation, and Other Strategic Issues-this book provides a step-by-step roadmap for students, educators, entrepreneurs, and business leaders to understand, formulate, and execute effective strategies. Whether you're analyzing competition, crafting market positioning, or evaluating implementation challenges, this book delivers frameworks, insights, and tools tailored for real-world success. Infused with academic rigor and industry relevance, Strategic Management is ideal for MBA students, management educators, corporate trainers, and anyone eager to master the art and science of strategic thinking.

Full Product Details

9789999325660

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available