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Full Product Details

Author:   Harvey Shoemack ,  Patricia Mink Rath
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   2nd edition
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.569kg
ISBN:  

9781609018894

ISBN 10:   1609018893
Pages:   352
Publication Date:   09 October 2014
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction Preface Acknowledgments Part I: Globalization and World Trade Chapter 1: An Overview of Global Business Today What You Need to Know About Global Business and Trade Benefits of Trade What Makes Up Global Business? Recent Changes in U.S. Export-Import Trade Policies and Procedures Technology Energizes Globalization Challenges to Globalization Chapter 2: Globalization and World Trade Liberalization What You Need to Know About Trade Liberalization and International Alliances International Alliances Regional Alliances The European Union The North American Free Trade Agreement US Free Trade Agreements World Trade Forecast Downside Risks   Chapter 3: The U.S. Role in Global Trade What You Need to Know About the US Role in Global Trade Supporting US Jobs and Economic Growth Through World Trade Turbulent Times for World Trade Prospects for a Transatlantic Trade and Investment Partnership (TTIP) Trans-Pacific Partnership Agreement(TTP) Trade in Services Agreement (TISA) Key U.S. Trade Relationships Recent G8 and G20 Summits Recent U.S. Trade Trends   Part II: U.S. Exporting Policies and Procedures Chapter 4: Basics of Exporting What You Need to Know About Export Basics What Is Exporting? Challenges to Exporting Deciding to Export US Government Support For Exporting Checklist for Potential Exporters Getting Started in Exporting Developing an Exporting Marketing Plan Formulating Pro-Active Strategies: Communication and Trade Shows Following Through with an Export Order   Chapter 5: U.S. Export Controls and Procedures What You Need to Know About US Export Controls and Procedures The Export Administration Regulations Reasons for Export Controls The EAR and Dual-Use Items New Dual-Use Export Control Initiative Export Licensing Requirements How to Determine if You Need a Commerce Export License Export Authorization Applying for an Export License Help with Export Administration Regulations Basic Export Documents   Part III: Importing into the United States Chapter 6: Basics of Importing into the United States What You Need to Know About Importing into the United States Importing is a Privilege, Not a Right Why Imports? Sourcing Raw Materials, Component Parts or Finished Goods Risks to Importing Reasons for Importing Locating Foreign Suppliers Import Penetration The Import Debate   Chapter 7: Entering the Import Business What You Need to Know About Entering the Import Business Importing E-Tailers and Retailers The E-tailing Explosion Sourcing Options for Retailers Importing by Manufacturers   Chapter 8: Navigating the Maze of Import Controls What You Need to Know About Mastering the Maze of Import Controls History of U.S. Customs U.S. Customs and Border Protection (CBP) Import Controls Import Procedures Protest Mail Shipments Foreign Assets Control Compliance Assessment and Measurement   Part IV: Trade Finance Chapter 9: Getting Paid or Paying for Exports or Imports What You Need to Know About Trade Finance Methods of Payment Trade Finance Guide: A Quick Reference for U.S. Export Government-Guaranteed Export Working Capital Loan Programs Selecting Your Banker Export-Import Letters of Credit Export Credit Insurance Foreign Exchange (FX) Risk Management   Chapter 10: US Export and Import Stories US Dept of Commerce Case Studies US Customs and Border Protection Current Media Accounts of US Company Successes Ethics and Social Responsibility Glossary Credits Index

Reviews

The book is very detailed and provides a large amount of information. -- Melinda Adams, University of the Incarnate Word, US The authors are educators and it shows in the high quality of the review questions. They are on target. -- Gregory Arend, Nassau Community College and Fashion Institute of Technology (FIT), US The organization is very good, going from the broad to the very specific. -- Kathryn Eason, West Virginia University, US

Author Information

Harvey R. Shoemack is an international business and marketing specialist and adjunct faculty at three Chicago-area colleges, USA. For more than 30 years, he has helped American firms access foreign markets, while also assisting international firms and organizations seeking business in the United States. Patricia Mink Rath is a consultant in marketing education in Winnetka, Illinois, USA. Her fashion merchandising experience includes work as a retail executive in department stores in the USA. She has taught college-level courses in fashion marketing and merchandising, consumer behavior, retail buying and management for more than 30 years. Mink Rath is co-author of Marketing Fashion: A Global Perspective (Fairchild Books, 2012) and The Why of the Buy: Consumer Behavior and Fashion,2nd Edition (Fairchild Books, 2014), among other books.

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