Overview

What one really needs to know to become an effective negotiator, clearly and succinctly written for the layperson and businessperson. The Essential A-Z Guides are lively, practical resources for business and investment professionals, as well as politicians, public servants, and students. Each book contains hundreds of entries that concisely explain the subject's concept in a handy reference that complements any business library. The complete series includes these four titles: Essential Economics Essential Investment Essential Negotiation Essentials for Board Directors

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9781576603529

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Gavin Kennedy is an authority on negotiation. He is a professional fellow at Edinburgh Business School and has been helping people negotiate for years through his consultancy called Negotiate. He has worked with many blue-chip organizations in the public and private sectors worldwide, including the United States and Canada. He lives in London.

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