Essential Marketing Concepts and Frameworks
Author:   Alexander Chernev
Publisher:   Brightstar Media
ISBN:  

9780979003936


Pages:   88
Publication Date:   08 May 2008
Format:   Paperback
Availability:   Available To Order   Availability explained
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Essential Marketing Concepts and Frameworks


Overview

This book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing. It is written to serve as a reference guide for a diverse audience: for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.

Full Product Details

Author:   Alexander Chernev
Publisher:   Brightstar Media
Imprint:   Brightstar Media
Dimensions:   Width: 19.00cm , Height: 0.40cm , Length: 23.50cm
Weight:   0.168kg
ISBN:  

9780979003936


ISBN 10:   0979003938
Pages:   88
Publication Date:   08 May 2008
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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